When your Israeli business is looking to break into the English-speaking market, you’ll want to hire a writer who can understand your business and effectively communicate your value proposition. Your website, brochures, landing pages, email campaigns, and social posts must be both engaging and error free. While some businesses have enough work to hire a full time English writer, many Israeli businesses simply want a freelancer who can assist on a project or retainer basis.
Fortunately, there are plenty of English speakers who have made their home in Israel, many of whom will offer to write content for your marketing materials. They come from different countries, have different professional backgrounds, and offer different levels of service. Some will specialize in a specific niche or type of writing, while others are capable of writing competently across multiple verticals.
Generally speaking, there are four types of freelance writers available in Israel:
The English Speaker – These guys enjoyed writing in high school and were frequently complimented on their ability to turn a phrase. Typically, they got a degree in something else, and worked for a few years in the field of their choice. After moving to Israel they decided to fall back on their English skills, and offer freelance writing services.
The Professional Freelancer – These guys are pros and they’ve made a career of writing for other businesses. Like the Professional Marketing Writers, they are fully capable of writing the content that their clients need, using language that will be effective in reaching the target audience.
The Professional Marketing Writer – Before going off on their own, these guys spent years writing in a marketing environment. They understand the business language of marketing and have experience in delivering high-quality content. They live and breathe marketing goals, engagement, and how to elicit a response from the target market.
The Niche Writer – The specialists in the group, Niche Writers have spent years working in a specific industry and have the writing skills needed to communicate effectively for their industry.
So how do you know which writer is best for your project?
Begin with the Project
Your project requirements and your budget will help dictate the type of writer you need. For example, if you are a hobbyist blogger looking for a few English language blog posts, the English Speaker should be more than capable of handling that work.
If you need someone who can quickly understand your needs, turn out large amounts of content, and meet your deadlines, the Professional Freelancer or Professional Marketing Writer is your guy (or gal). They are experienced in writing about different types of products and services and understand how businesses communicate with customers.
Niche Writers are perfect if your project requires specialized knowledge. These writers have backgrounds in specific areas or industries and will have the background knowledge needed to quickly jump into a project.
Budget
As you would expect, these different writers come at vastly different price points.
Because English Speakers lack experience, they’ll work for less money. If budget is your biggest concern, you’ll want to start with someone inexperienced like an English Speaker, who often charge by the word or lower hourly rates.
If you have a larger budget, look toward the Professional Marketing Writer or the Professional Freelancer. They typically charge a higher hourly rate, but they have the experience to work quickly. Many will also work on a retainer basis, where they offer a discounted hourly rate in exchange for a minimum number of hours.
Niche writers are the most expensive and require the largest budget, but because of their background, they don’t need to spend time doing background research or learning industry terms.
Time to Find Someone
Now that you understand the English freelance writer in Israel landscape, it’s time to go out there and find the writer who can deliver the content that fits your project needs.
Writehook offers professional marketing writing services. Contact us today and see how we can help you take your content to the next level.
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