COVID-19 has been devastating for small businesses. Layoffs, stay-at-home orders, and supply chain questions have hampered business’ ability to meet clients, produce content, and generate revenue. It feels like when this crisis finally passes, businesses that managed to survive will be starting out from stage one in marketing.
Just because you have been forced to furlough some of your marketing team doesn’t mean you have to completely shutter your marketing. We’re seeing an incredible increase in online sales, and businesses that continue to reach out to their customers through content can expect to grow through online channels.
Here are a few things you need to be doing right now so that your business will still be relevant the day after coronavirus.
Communicate with Your Customers
There is no shortage of ways that you can maintain your customer relationships. Email newsletters, SMS messaging, social media posts, and website updates will all go a long way to maintain your relationships.
Let your customers know your plans for business continuity, modified work hours, or status updates on their orders. Make sure they know you’re still thinking of them, and continue to offer them your products and services. Introduce messaging to coordinate curbside pickup, and add delivery options.
Grow Your Content
Connecting with existing clients is important, but now is not the time to overlook opportunities for growth. Update web pages with new offerings, continue blogging, and create videos that highlight your products and services.
Send out press releases to media contacts showing off some of the activities you’ve had success with during the virus. If you have the right type of product, challenge customer to share user-generated content of them using your products on social media.
Attend or Create Virtual Events
With so many in-person events cancelled for the foreseeable future, find online networking opportunities. These give you a chance to develop one-on-one relationships, which can turn into sales. Search for events in your industry, and if you’re unable to find one, create one yourself.
With a landing page and a zoom connection you can present industry talks, host a sales expo, and guide prospects through the stages of your customer experience.
The Time to Start Was Yesterday
Every day that passes is another opportunity lost. Prioritize some time today to evaluate your business’ position, and look for opportunities where you can make some marketing inroads.
Check out Writehook’s special offer to help businesses continue their marketing efforts without a writing staff.
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