ABOUT
Since 2017, Writehook has been crafting compelling content for clients in Israel and
worldwide. Our dynamic team—featuring dedicated employees, skilled freelancers, and advanced AI tools—collaborates to create marketing materials that drive leads, enhance visibility, and strengthen reputations.
Arye Zacks
Partner
Arye Zacks is a seasoned content creator with over 30 years of experience, spanning both freelance and in-house roles. In 2024, he achieved a career milestone by writing content for a cybersecurity startup that secured a reported $300M exit.
Throughout his career, Arye has crafted marketing materials for a wide range of industries, including:
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Cybersecurity
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Telecom
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IoT
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Artificial Intelligence
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Payment Fraud Detection
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Retail
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Consumer Goods
When he’s not busy writing, Arye enjoys cheering on the Detroit Lions, perfecting his pastrami-smoking techniques, and discovering the best burger joints around.
Aviva Zacks
Partner
Aviva Zacks brings her passion for engagement from the classroom to the business world. As a former teacher, she honed the art of captivating her students, and she now applies those same skills to help businesses connect with their target markets.
Aviva specializes in creating marketing materials that drive engagement, build trust, and inspire action. When she’s not crafting compelling content, she enjoys spending time with her grandchildren, sharing stories, and creating lasting memories.