ABOUT
He's been writing marketing content for over 25 years. She transitioned from teaching English to marcom 5 years ago. Together, they have been writing for clients since 2017 and officially started Writehook in 2018. People wonder, but their marriage has never been stronger.
Arye Zacks
Partner
When I write, I don't put myself in my client's shoes. I put myself in their customers' shoes. I think about their pain points, and what they need from my client. From there, it's just about finding the right words to connect my clients to their customers.
Aviva Zacks
Partner
When I was a teacher, engaging my students was priority one. In the years since I've stopped teaching, I've found that many of the same "tricks" I used to engage students work for businesses trying to generate engagement with their target market.
Oh yeah, we both like toy trains.